Services

Visual Brand Identity
Web Design
Digital Collateral

CAST(Community Arts Stabilization Trust) is a community-centered real estate organization dedicated to nurturing artists and cultural workers in the San Francisco Bay Area.

PIONEERS IN INCLUSIVE CREATIVE SPACES

CAST’s mission is pioneering new ways to secure and preserve affordable, inclusive spaces for creative and cultural expression. Their work empowers artists, fosters cultural connections, and envisions a brighter future for our communities.

HEARTS FLY with an unexpected identity

We wanted to help Cristal’s personality shine through and incorporated a boldness to her brand that was absent. Initially, she was not sure if she should go this route but we encouraged her to embrace the aesthetic and commit to what felt most true to herself, knowing it would appeal to the clients who would be the best fit.

The final visual identity uses the striking imagery of an anatomical heart with flowers are flowing from it to demonstrate her ability to blend romance and reality. Overall, the brand feels unexpected but incredibly right for Cristal.