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Community Arts Stabilization Trust (CAST)
Building a brand that makes space for artists to dream
PIONEERS IN INCLUSIVE CREATIVE SPACES
CAST is a community-centered real estate organization for artists and cultural workers in the San Francisco Bay Area.
CAST’s mission is pioneering new ways to secure and preserve affordable, inclusive spaces for creative and cultural expression. Their work empowers artists, fosters cultural connection, and envisions a brighter future for our communities.
TEAM
Brand Strategy + Project Lead: Dearborn Strategies
Web Development: Mangrove
Photography: CAST
FDCO DELIVERABLES
Visual Brand Identity
Website Design
Infographic Design
Collateral Design
Social Media Templates
CELEBRATING DIVERSITY IN ALL FORMS
CAST needed a brand that could speak to developers and funders while still feeling like home to the artists they fight for. Brand agency Dearborn Strategies partnered with Flight Design Co. to lead visual identity, with Mangrove leading web development.
The key insight was making artist-created imagery a core brand element rather than an afterthought. Woven into the visual identity, the artwork became structural, giving the brand a living quality that mirrors CAST's own work in the community. Together, the team delivered a full visual identity, website, collateral, and social media templates built to grow with CAST.
(They) were pivotal in stewarding the process that enabled us to introduce a fresh new identity and website, capturing our decade-long work and honing in on the key elements that truly reflect us as an organization.
Catherine Nguyen
Director of Marketing & Communications, CAST
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