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Community Arts Stabilization Trust(CAST)
Building a brand that makes space for artists to dream
PIONEERS IN INCLUSIVE CREATIVE SPACES
CAST is a community-centered real estate organization for artists and cultural workers in the San Francisco Bay Area.
CAST’s mission is pioneering new ways to secure and preserve affordable, inclusive spaces for creative and cultural expression. Their work empowers artists, fosters cultural connection, and envisions a brighter future for our communities.
Services
Visual Brand Identity
Website Design
Infographic Design
Collateral Design
Social Media Templates
INDUSTRY
Nonprofit
CELEBRATING DIVERSITY IN ALL FORMS
CAST came to us needing a brand that could hold the full weight of their mission while reflecting the vibrancy of the artists they exist to protect. Rather than a conventional nonprofit aesthetic, we wanted the brand to feel alive, bold, and rooted in the creative community CAST serves.
The key insight was making artist-created imagery a core brand element rather than after-thought. Woven into the visual identity, the artwork became structural, giving the brand a living quality that mirrors CAST's own work. Working alongside brand strategist Rachel Dearborn and web developer Mangrove, we delivered a full visual identity, website, collateral, and social media templates built to grow with CAST.
“(They) were pivotal in stewarding the process that enabled us to introduce a fresh new identity and website, capturing our decade-long work and honing in on the key elements that truly reflect us as an organization.”
Catherine Nguyen
Director of Marketing & Communications, CAST
CREDITS
Brand Strategy: Dearborn Strategies
Project Manager: Marie Koesnodihardjo
Web Development: Mangrove
Visual Strategy: Ariana Wolf
Graphic Design: Matt Meikle
Photography: CAST
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