BLACK CHILDREN DESERVE HEALTHY, HAPPY LIVES
The Black Child Legacy Campaign is a community-driven initiative working to eliminate preventable deaths among Black children in Sacramento County.
Since 2015, BCLC's community-driven model has contributed to a 27% reduction in Black child deaths in Sacramento County. Working through trusted neighborhood hubs, they take a data-driven approach to eliminating four leading causes of preventable Black child death: perinatal conditions, infant sleep, child abuse and neglect, and third-party homicide. Their model is built on collaboration, trust, and community, reaching families where they are through local nonprofits who know their neighborhoods best.
Services
Visual Brand Expansion
Visual Strategy
Layout & Print Design
Infographic & Icon Design
Collateral Design
Social Media Templates
INDUSTRY
Nonprofit
Custom
Iconography
We developed a distinct set of icons and an extended color palette for each of the four focus areas, introducing new graphic energy and warmth while staying true to the visual world BCLC had already built. The result is a richer, more flexible identity that gives their team more tools to communicate their work clearly and compellingly.
Perinatal Conditions
INFANT SLEEP
CHILD ABUSE & NEGLECT
THIRD-PARTY HOMICIDE
Marketing COLLATERAL
Alongside the digital brand expansion, we designed a suite of printed collateral. The pieces were built to serve as both an outreach tool and an educational resource, clearly communicating BCLC's wraparound services and community initiatives to families across Sacramento County.
The collateral draws on the full expanded visual system, weaving together the iconography, color palettes, and infographics to make the complex information feel approachable and clear. Real photography of BCLC program participants replaces stock imagery, ensuring the material feels authentic to the community.
“We’ve really enjoyed working with your team and always appreciate your great work. Thank you!”
Daniel Sunkari
Communications Officer
CREDITS
Design Strategy: Ariana Wolf
Graphic Design: Matt Meikle
Production Design: Heather Landry
Photography: Black Child Legacy Campaign
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