BUILDING INFRASTRUCTURE FOR AN OPEN DIGITAL FUTURE
Reality is an open and innovative digital environment built on the principles of transparency, creativity, and decentralized infrastructure.
Operating at the cutting edge of blockchain technology, Reality is designed to give creators, developers, and communities new ways to build, own, and participate in digital spaces. Their vision is a more open internet where innovation isn’t gated by centralized systems.
Services
Visual Brand Identity
Visual Strategy
Iconography Design
INDUSTRY
Human-Centered Tech
A MARK BUILT ON MEANING
The Reality icon was one of the most considered elements of the project. Inspired by the concept of lenses bringing two elements into focus, two circles represent Reality and the user, and where they overlap, a magical space of creativity and innovation emerges. Simple in form, intentional in meaning.
Space photography runs throughout the identity, chosen to evoke a sense of wonder at how nature has always prompted human invention. Paired with linear illustrations and utilitarian layouts, the result is a brand that feels expansive and precise at the same time, bold enough for crypto, elegant enough to endure.
CELEBRATING DIVERSITY IN ALL FORMS
The Reality identity was built to scale beyond the digital world. The icon system and pattern language translate naturally into merchandise, with the overlapping circle motif carrying the brand's core values literally on its back—Collaboration, Transparency, Creativity, and Innovation arranged around the mark that represents them.
This collateral shows what the brand looks like when it goes beyond the brand deck and enters the world. Clean, confident, and instantly recognizable, it's the kind of identity that builds community around it.
“Partnering with Flight Design on Reality’s branding was a fun, creative, and seamless process. They distilled a complex protocol into a clean, timeless identity that feels alive, bold enough for crypto yet elegant enough to endure, with our principles reflected in the colors, aesthetic, and symmetry.”
andrew seer
Marketing Director
CREDITS
Visual Strategy: Ariana Wolf
Graphic Design: Matt Meikle
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