Services

Visual Brand Identity
Brand Strategy
Web Design

Cristal Veronica is a local SF Bay Area photographer, who consistently highlights the stories of those who are often silenced or simply not shared — focusing her brand through the QBIPOC lens she lives from.

CELEBRATING DIVERSITY IN ALL FORMS

Our challenge was to create a warm, fun, and colorful brand that represented the heart and culture Cristal brings to her art and work.

Inspired by the El Corazon card from the Loteria deck, Cristal felt like there was a clear connection to her brand. The anatomical heart shown on the card is meant to represent how love is seen as real and not always romanticized or perfect. This tied in perfectly with Cristal’s mission of wanting to capture people honestly. She did not want the glossy perfection or performance but rather the full story of the complex couples and families she photographs.

HEARTS FLY with an unexpected identity

We wanted to help Cristal’s personality shine through and incorporated a boldness to her brand that was absent. Initially, she was not sure if she should go this route but we encouraged her to embrace the aesthetic and commit to what felt most true to herself, knowing it would appeal to the clients who would be the best fit.

The final visual identity uses the striking imagery of an anatomical heart with flowers are flowing from it to demonstrate her ability to blend romance and reality. Overall, the brand feels unexpected but incredibly right for Cristal.