Incline Gallery
Services
Visual Brand Identity
Brand Strategy
A community based art gallery in the heart of the Mission District of San Francisco, Incline Gallery needed to update its look to widen its national reach and invite in global exhibition partnerships.
THE ICON
Wanting to honor the unique gallery space, we experimented with lines and angles to represent the sloping ramps that make up the space Incline inhabits. Using clean geometrics and bold typography, we created a memorable brand identity that will stand on its own both at home and abroad.
With plans of touring exhibitions and visiting gallery shows, our challenge became honoring Incline’s original and flagship location while still creating a visual identity that would feel at home in the streets of Mexico City, Philadelphia, or Los Angeles alike.
