Services

Visual Brand Identity
Brand Strategy

Life Collected aims to bring together local small business owners with potential consumers in an intimate shopping setting.

SHOPPING IN CONTEXT

The icon is bold and playful with its retro-inspired palette. It is comprised of simple geometric shapes that create a house. These elements lay the foundation for a flexible identity where the design is interchangeable and never static. This idea reflects Life Collected’s revolving door of vendors and community building. 

A FLEXIBLE MARK

It was important that the primary logo and icon be adaptable so it will seamlessly translate to a system that will sustain growth to other cities. A pop of color is applied to the icon so it becomes easily recognizable and associated with a specific location.